Traditional medicine remains vital worldwide in 2025. The World Health Organization reports that 88% of member states practise it. For billions, especially in low- and middle-income countries, it is the main health-care option due to cost and access. Beyond treatment, traditional medicine supports biodiversity, nutrition, and livelihoods. The global market is booming, expected to reach $583 billion with growth rates between 10% and 20% annually. China, Australia, and India lead major sectors, reflecting a shift towards preventive health care. Global Traditional Medicine Landscape Traditional medicine is practised in 170 out of 194 WHO member countries. Its appeal lies in affordability and cultural familiarity. The market size reflects growing trust and demand. China’s traditional Chinese medicine sector is worth $122.4 billion. Australia’s herbal medicine industry reaches $3.97 billion. India’s AYUSH sector is valued at $43.4 billion. This growth signals a move from reactive tre...
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